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Birchbox Debuts a Multitaskers Kit & More

The beauty box leader offers more customized and themed editions.

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By: Marie Redding

Senior Editor, Rodman Media


Birchbox, known for pioneering the subscription-based beauty box trend, now offers a slew of kits and sets — and many are sold online in the discounted Sale section. 

One of the company’s latest launches is the Skincare Multitaskers Kit, shown above, at left. A cute, travel-ready plastic pouch is filled with time-saving skincare products, including: Mighty Patch, an invisible blemish patch in a packet; Sunday Riley Eye Contour Cream in a deluxe sample size tube; MAC’s Strobe Cream in a deluxe sample tube; Sand & Sky Pink Clay Exfoliator in a deluxe sample tube; and Kiehl’s Midnight Recovery Botanical Cleansing Oil in a sample size bottle. 

Birchbox has also debuted a new vegan box in the UK — The Natural Edit, shown above, on right. The limited edition box is a one-time purchase, not a subscription — and it is filled with several full size products, as well as trial sizes.

A few of the products featured in The Natural Edit are Aveda Thickening Tonic in an amber-colored mini spray bottle; Inika Long Lash mini mascara; Yes To Tomatoes Detoxifying Charcoal 2-in-1 Scrub & Cleanser Stick; and Natura’s Tumeric Sheet Mask.

Birchbox also partnered with Walgreens last December to offer a way for beauty fans to choose their own samples and build-a-box. The pilot program just began rolling out early this year to 11 Walgreens stores across Chicago, Dallas, Los Angeles, Miami, Minneapolis and New York City.

Photo: (L) Birchbox/Instagram

 

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